Are you frustrated with spending your hard-earned money on Google Adwords and losing more money than you make? Part 2 of this series continues revealing the inside secrets of successful, profitable advertising with Google Adwords.
If you missed Part 1 or Part 3 of this series, simply send a blank email to to get a all three parts of this series of articles emailed back to you automatically.
Secret pump parts casting4 - Make separate AdGroups for each keyword within Google Adwords
Google Adwords lets you create up to 25 campaigns per account, with up to 100 AdGroups per campaign as of this writing. It’s important to organize your keywords into separate AdGroups to maintain finer control over the ad text for each keyword. If you had one AdGroup for the following keywords: ’widgets’, ’plastic widgets’, and ’wooden widgets’, then the ads created for that AdGroup would have to apply to all of the above keywords.
If your ad text reads: "50% off all plastic widgets" and this ad is showing for the other keyword phrases in the same AdGroup, then someone searching for ’wooden widgets’ probably will not be inclined to click on your ad that is focused on people searching for ’plastic widgets’.
The way to be sure each ad is focused on the exact keyword phrase being targeted is to have a separate AdGroup within your Google Adwords account for each keyword phrase, and ad text that exactly matches that phrase. # For example, an AdGroup named ’Plastic Widgets’ with the keywords ’plastic widget’ and’plastic widgets’ can have an ad with text thatreads "50% off all plastic widgets" and the people searchingfor ’plastic widgets’ will see the ad most relevant to theirsearch term. Create a separate AdGroup for ’woodenwidgets’, etc. Now you can create ads with text thatmatches the exact keyword phrase for which people aresearching.
Secret #5 - Run tons of keywords in Google Adwords
Most people that have Google Adwords accounts find the topkeyword phrases for their industry and run ads for onlythose keywords. This is a big mistake. The top keywordsare the ones that have the most competition and also thelowest click-thru rates. Smart Google Adwords marketersknow that the more specific a keyword phrase is the morepeople will click on the ad. People that search for akeyword like ’widgets’ are more likely to skip over an adtargeting such a broadly targeted keyword. However, ’largeplastic widgets’ is much more of a refined search and thereare far fewer advertisers with ads that target that phraseso you get the double benefit of having fewer ads incompetition with yours and you can also run ad text thatexactly matches that keyword phrase!
Doing keyword research and compiling a large list ofkeywords may be time consuming, but you will run ringsaround your competition if you are willing to do what theyare not.
Secret #6 - Split-test your ads in Google Adwords
As mentioned in Part 1 of this series of articles on GoogleAdwords, it is critical to split-test your ads. GoogleAdwords has a built-in feature that lets you automaticallyrotate the appearance of your ads so different ads can beshown an equal number of times (or weighted more heavilytoward the ad that gets more clicks if you prefer - you canchange this in the campaign settings). The benefit of thisapproach is that you will be able to see which ad gets abetter click-thru rate (CTR).
Since Google Adwords rewards a higher CTR with lower costper click (CPC), it is crucial that you know which ad has abetter CTR. Sometimes just swapping the ad text thatappears on lines 2 and 3 will make a big difference in yourad performance.
Secret #7 - Improve your ads in Google Adwords
So what do you do if you find that after split-testing twodifferent ads a clear winner emerges? Simple. Chuck thelower CTR ad, keep the winner, and create a new ad tosplit-test against the current reigning champion. Byfollowing this split-test strategy, you will constantly beimproving your ads CTR and lowering your CPC.
How do you know when a clear winner has emerged? Is itenough to have two ads that both have received 10 clickseach? Or should you wait until you have 100 clicks eachbefore making the determination that one ad is superior tothe other? Statistically, a total of 100 clicks between thetwo ads will mean the answer is fairly certain, while 200clicks between both ads is an almost definite certainty.What’s stopping you from finding qualified, motivated buyers and getting them to your website when they are ready to buy?There is no better marketplace for this steady stream ofvaluable traffic than with Google Adwords. By employing thetips and strategies outlined in this series of articles, youwill be armed to the teeth to convert those hard earneddollars spent on Google Adwords into profits for your onlinebusiness!
https://www.zjqihong.net/product/pump-parts/
If you missed Part 1 or Part 3 of this series, simply send a blank email to to get a all three parts of this series of articles emailed back to you automatically.
Secret pump parts casting4 - Make separate AdGroups for each keyword within Google Adwords
Google Adwords lets you create up to 25 campaigns per account, with up to 100 AdGroups per campaign as of this writing. It’s important to organize your keywords into separate AdGroups to maintain finer control over the ad text for each keyword. If you had one AdGroup for the following keywords: ’widgets’, ’plastic widgets’, and ’wooden widgets’, then the ads created for that AdGroup would have to apply to all of the above keywords.
If your ad text reads: "50% off all plastic widgets" and this ad is showing for the other keyword phrases in the same AdGroup, then someone searching for ’wooden widgets’ probably will not be inclined to click on your ad that is focused on people searching for ’plastic widgets’.
The way to be sure each ad is focused on the exact keyword phrase being targeted is to have a separate AdGroup within your Google Adwords account for each keyword phrase, and ad text that exactly matches that phrase. # For example, an AdGroup named ’Plastic Widgets’ with the keywords ’plastic widget’ and’plastic widgets’ can have an ad with text thatreads "50% off all plastic widgets" and the people searchingfor ’plastic widgets’ will see the ad most relevant to theirsearch term. Create a separate AdGroup for ’woodenwidgets’, etc. Now you can create ads with text thatmatches the exact keyword phrase for which people aresearching.
Secret #5 - Run tons of keywords in Google Adwords
Most people that have Google Adwords accounts find the topkeyword phrases for their industry and run ads for onlythose keywords. This is a big mistake. The top keywordsare the ones that have the most competition and also thelowest click-thru rates. Smart Google Adwords marketersknow that the more specific a keyword phrase is the morepeople will click on the ad. People that search for akeyword like ’widgets’ are more likely to skip over an adtargeting such a broadly targeted keyword. However, ’largeplastic widgets’ is much more of a refined search and thereare far fewer advertisers with ads that target that phraseso you get the double benefit of having fewer ads incompetition with yours and you can also run ad text thatexactly matches that keyword phrase!
Doing keyword research and compiling a large list ofkeywords may be time consuming, but you will run ringsaround your competition if you are willing to do what theyare not.
Secret #6 - Split-test your ads in Google Adwords
As mentioned in Part 1 of this series of articles on GoogleAdwords, it is critical to split-test your ads. GoogleAdwords has a built-in feature that lets you automaticallyrotate the appearance of your ads so different ads can beshown an equal number of times (or weighted more heavilytoward the ad that gets more clicks if you prefer - you canchange this in the campaign settings). The benefit of thisapproach is that you will be able to see which ad gets abetter click-thru rate (CTR).
Since Google Adwords rewards a higher CTR with lower costper click (CPC), it is crucial that you know which ad has abetter CTR. Sometimes just swapping the ad text thatappears on lines 2 and 3 will make a big difference in yourad performance.
Secret #7 - Improve your ads in Google Adwords
So what do you do if you find that after split-testing twodifferent ads a clear winner emerges? Simple. Chuck thelower CTR ad, keep the winner, and create a new ad tosplit-test against the current reigning champion. Byfollowing this split-test strategy, you will constantly beimproving your ads CTR and lowering your CPC.
How do you know when a clear winner has emerged? Is itenough to have two ads that both have received 10 clickseach? Or should you wait until you have 100 clicks eachbefore making the determination that one ad is superior tothe other? Statistically, a total of 100 clicks between thetwo ads will mean the answer is fairly certain, while 200clicks between both ads is an almost definite certainty.What’s stopping you from finding qualified, motivated buyers and getting them to your website when they are ready to buy?There is no better marketplace for this steady stream ofvaluable traffic than with Google Adwords. By employing thetips and strategies outlined in this series of articles, youwill be armed to the teeth to convert those hard earneddollars spent on Google Adwords into profits for your onlinebusiness!
https://www.zjqihong.net/product/pump-parts/
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